Arvid Nilsson, one of the largest supplier of quality fastening element to industry and retail customers, have choosen C4 Contexture PIM from UDK.
As a leading reseller with a large assortment of wood, construction and self-tapping screws, blind rivets, bolts, nuts, washers, plugs, anchoring and construction fitting etc. it is a lot of products and related product information. C4 Contexture handles all information logistics; it is collected in one place, organized, related, quality-assured and through efficient processes, the products can reach the market faster.
Arvid Nilsson has been part of the development of fasteners for nearly 100 years. Today, the Group is represented in Denmark, Norway and Sweden.
Read more about Arvid Nilsson at www.arvidnilsson.com
UDK has delivered an import/export feature between C4 Contexture (UDK’s PIM system) and e-commerce platform Magento to Norwegian GullSport, a subsidiary of the Sana Pharma group.
We have helped GullSport with the import/export of articles and products between C4 Contexture and their business system, and then on to their e-commerce site, built on Magento. Articles and products are associated with one another in C4 Contexture and also with other information such as images for use on the Web. Everything included in the web hierarchy is exported to Magento. This makes administration and quality assurance smoother and offers much greater control. The solution for GullSport also includes an image bank for the easier management of images for use on the Web.
Magento is one of the e-commerce platforms UDK is working with strategically in Scandinavia together with partners, as it is a flexible solution that is rapidly growing.
For more information, contact Espen Langbråten, Project Manager for C4 Contexture at UDK Norway firstname.lastname@example.org
Visit GullSport’s website:
Learn more about C4 Contexture:
Read more about Magento:
Thanks to a flexible and powerful PIM Production solution, the central office of the building materials retailer Woody Bygghandel has been able to offer its many partners the opportunity to produce their own marketing materials using quality-assured information.
“We’ve dramatically reduced time to market and can now focus on products, instead of production,” Johan Fors, IT Manager at Woody’s head office.
Woody Bygghandel is a voluntary chain association that generates around SEK 6 billion in sales, divided among approximately 50 partners and 106 stores. These figures make Woody Sweden’s leading building materials retail chain, with a clear focus on professional tradespeople and educated consumers. The chain is owned by local entrepreneurs who cooperate in areas like purchasing, marketing, IT, environment, and training.
The chain runs a joint head office in Helsingborg, southern Sweden. The office houses Woody’s central IT and marketing division. With UDK’s help, this central marketing division has designed a tool called Mediaverkstaden based on C4 Contexture, which allows individual franchisees to produce their own signage based on ready-made templates produced in cooperation with Woody’s ad agency.
Woody first came in contact with C4 when they began using Finfo’s Media Central service. Based on C4, Media Central lets its users add sales-related information in the form of images, documents, product descriptions, and text to the basic data stored in Finfo to address marketing needs.
“When Finfo chose UDK and C4, the obvious choice for us was to move ahead with a solution based on C4,” says Johan Fors.
He explains that they wanted a robust platform that could handle the diverse needs of Woody’s many co-owners.
“We have partners of widely varying sizes; with sales of SEK 15 million to up to SEK 700 million. It’s obvious that they have different needs and circumstances. At the same time, they all need to be sure that the sales information they are using, such as text and images, is correct,” Fors continues. One challenge Woody faced was finding a solution that could handle an environment where there is no single, unified article register and where the co-owners use different ERP systems. Now that 1.9 million articles have been linked using a key that links the supplier’s article number with the Finfo number, the purchasing and marketing divisions can share the same information.
“We’ve been able to get rid of our sign workshop and use PIM Production instead. Now, every partner can make signs for their store, advertise, and produce direct marketing mail-outs using ready-made templates that follow our graphic profile. What’s more, any template they use can be modified to suit their needs.”
One major advantage is the solution’s simplicity. Via a web interface, any co-owner or marketing manager with an account can now produce everything from signage to direct marketing mail-outs.
The new work flow can look something like this: After logging in, the system recognizes the co-owner and knows which address, business hours, and potentially even the local logotype that should be used in the material being produced. The user then chooses which products to advertise by searching for them based on their article numbers or names. They can also find products that have been grouped in central campaigns created by Woody Bygghandel.
Once the products have been chosen, the user can then easily choose which marketing materials to produce. All the information needed is linked directly to the products, so product images and marketing texts are inserted automatically. In a preview generated as a PDF file directly from the InDesign server, the user can see what the material (such as a leaflet) will look like when finished. Users can then save their materials as PDF files, interactive PDFs, or in any other format that can be generated from an InDesign file.
Each text and image can be modified. All changes, which are made centrally, can be saved for later use. Modified texts can also be saved in the PIM database. “It is very useful to be able to offer a convenient and powerful, quality-assured solution in this way, with information taken from just one source. Thanks to the useful and functional templates suitable for different contexts, this solution lets us focus on producing good content, instead of on technical production,” says Johan Fors.
He explains that Woody is also working on simplifying processes for its suppliers. “Because we use Finfo, instead of needing to provide several different parties with unique data, suppliers can focus on a function that lets them retrieve selected data. This is the suppliers’ largetst marketing channel, and those of them who have realized this are working hard to improve the descriptions of the product range so that we can use this information when working with our end-customers in the next phase.”
Fors is very happy with Woody’s collaboration with UDK.
“They’ve made sure we have a flexible platform to work from that gives us the option to extend it to other applications, if we should choose to do so, like e-commerce. The work we’re doing to build relationships between products and content like text, images, and certification documents, means we’ve laid the foundation for a powerful omni-channel solution.
More than that, Fors also wants to emphasize UDK’s expertise and dedication.
“They have amazingly talented consultants who move things in the right direction, at the same time as they maintain a good dialog with us and understand our operations. What’s more, they position themselves to adapt to developments in Finfo. The fact that they have worked with Finfo and a number of the suppliers makes UDK a key player and hub in our on-going management of product-related marketing information,” says Woody’s Fors.
Success Story as pdf:
Competition for space on the Internet and for customers’ attention is intensifying. At the same time, we expect online purchasing to be simple, intuitive, and smooth. We have to rise to this challenge. But how do we create a website that sells?
Most of us have little patience, are always looking for the next best solution, and want information served to us on a platter. By improving the processes behind website and online purchasing experiences, we can attract, keep, and steer our customers in the right direction. Below are three critical factors for creating a website that sells:
Customers should be able to find what they are looking for quickly and easily, with a minimum of clicks. Two good ways to steer your customers down the right path are mega menus and filtered navigation. Using the search feature, you can also identify your customers’ needs and then optimize your category pages to increase sales.
No matter which powerful system is powering your website, it cannot increase your sales if your production information is incomplete and poorly structured. Product pages with good images and clear information are an important part of the buying process and are often the difference between a sale and a non-sale.
Good product information is:
Help Customers Understand and Experience What You Have to Offer
It makes all the difference to combine informative and inspiring texts written from the customer’s perspective with good and relevant images. Write a brief summary of the product or service for those who know what they are looking for, and a longer, more detailed description for those who need to be convinced that yours is the right solution.
Search Engines—Hard-to-Please Customers with Strict Demands
In addition to the above, it is critical that your product information is up to scratch from a search engine perspective. Search engines like text that is naturally formulated, without an exaggerated number of keywords. You should view search engines as hard-to-please customers with strict demands for clear product information.
There are two challenges that place even more demands on a sales website. The first is that few products and services are truly simple. In reality, most are complex, customized solutions. The second is that it is not the quality of the product or service that determines how the customer perceives it, but how the product information describes it.
PIM Systems Make Powerful Sales Websites Possible
For this reason, the processes behind the customer’s purchasing experience are important in creating a good sales website. By using a PIM system, you can manage your information logistics in a way that makes a truly powerful e-commerce solution possible, even when selling more complex solutions. A PIM system also makes it easy to administer, support, and develop your product information, which also frees up time for your employees.
UDK’s C4 Contexture PIM system can be integrated with most e-commerce platforms on the market. Read more about C4 Contexture at www.c4contexture.com
This article was produced by UDK in collaboration with Lybe, experts on the Magento e-commerce platform. Read more about Magento and Lybe at www.lybe.se
Etac is a company specializing in products for home care such as wheelchairs and other assistive devices. They have just launched their new website www.etac.com, using UDK’s PIM systems C4 Contexture to feed the site with product information.
The Etac Group consists of six sales companies in Sweden, Norway, Denmark, Germany, Netherlands, UK and USA. With partners they reach out with their products also in other parts of the world. Although Etac does not have direct sale on the website it is an important channel to showcase their product range. It is on the Web their customers are turning to compare models, find detailed descriptions, accessories, drawings / illustrations and related documents such as manuals and instructions.
C4 Contexture can be integrated with most CMS and e-commerce solutions. Please contact C4’s sales team email@example.com for more information.
Møbelringen was founded in 1985 and has grown to today’s 80 member-owned stores throughout Norway. Since they have a focus on Norwegian brands and quality, they implement conducted extensive quality testing to current specifications from mobelfakta.no which also regulates the environmental certification of furniture.
The leading Norwegian furniture chain will use C4 Contexture as a base to creating a brand new, dynamic website where C4 is integrated in a secure manner so that the navigation structure, images, products and prices are always displayed correctly. Also, UDK’s new tool, C4 PIM print will give them a fast and secure production of labels, posters and campaign papers.
PIM Print is the name of a smart new tool based on UDK’s PIM solution, C4 Contexture. It is entirely Web-based and makes it possible for anyone to produce printed materials without needing to work in Adobe InDesign.
PIM Print facilitates the workflow for retail chains and other businesses that have many users and need to distribute information often and easily. Everything is automated, with no need to know how to work with graphics. What’s more, the information used is reliable because it comes from C4 Contexture, where information is always up-to-date and accurate. The template used for the printed product is created from the customer’s profile, which means it too is reliable. Anyone can create a publication any time it is needed.
The workflow is simple and intuitive. The user selects which items are current, selects a template, and begins editing. A PDF is then created, ready for printing. You can also save the file as an InDesign document. The information retrieved comes from C4 Contexture, which, in turn, can be connected to an ERP system or image bank. If basic information is available in different languages, printable materials can also be produced in these languages. PIM Print is available for users with their own C4 Contexture program and an Adobe InDesign server, but also as a cloud-based solution. No Adobe InDesign user licenses are needed.
Read more at: www.c4contexture.com
UDK has participated in a number of trade fairs and events recently where we have learned about growing trends and heard about good examples of companies that use PIM and DAM to streamline their work as well as more about just why Norway is leading the way.
Interesting Trend-spotting at Working Together Conference
Movex/M3’s user association recently held a conference called Working Together Conference 2013. Among the speakers was Hans Werner from Radar Ecosystem Specialists, who held an exciting lecture about IT trends and developments in the Swedish market and in Swedish enterprise. Among other things, Werner demonstrated how cost-effective solutions are becoming increasingly attractive; admittedly at the same time as IT budgets are steadily increasing, though not at the same pace as economic growth.
He also revealed that ERP continues to be the top priority for enterprise, with Business Intelligence in second place. It was interesting to note that virtual meeting solutions are a newcomer among business’ top priorities.
See his and other speakers’ interesting presentations at:
www.movex.org (in Swedish).
More and More Businesses Using PIM and DAM to Achieve Efficiency
We also attended an event entitled Strategi som skapar affärsnytta – två heta områden PIM & DAM (translation: Strategy That Generates Advantages—Two Hot Areas, PIM & DAM) held by Wednesday Relations. During the event, several businesses explained how they have successfully integrated increased product volume with information requirements and channel selections, but also how they have gained control of their digital portfolios.
For example, Folksam explained how it has successfully introduced:
• New methods for the production and publication of marketing and business documents
• Faster production and delivery
• Improved service and faster handling of customer inquiries
• Cost-effective production and reduced system costs.
Want to know more about what PIM and DAM can do for your business? Contact
Ståle R Moe
Sales, C4 Contexture
+46 90 71 65 33
Norway a Leader in Choosing Latest M3/Movex
A host of interesting talks were presented at the Info-teamdagene 2013 event, held in Oslo. Infor’s talk was certainly among them, as it revealed that 20 percent of Infor’s Norwegian customers have chosen to run the latest version of M3/Movex, version 10.1.
We are seeing that more and more customers are realizing the advantages of upgrading to the latest version and our neighbor to the west, Norway, is exemplary in this.
www.infoteam.no/info-teamdagene (in Norwegian only)
A new version of C4 Contexture has just been released with new functions and improvements. You will definitely still recognize the program, but the user interface has been given a facelift and it now has more areas of application and is more logical than before.
“I’m very happy with the result. We want to be known for quality and I’m proud to say that this is the best release we’ve ever launched,” says Mattias Nilsson, Product Manager at C4 Contexture. “We’ve built up solid in-house expertise within PIM so we can guarantee a product that can be quickly adapted to meet future needs. This is the PIM solution of the future.”
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SE-903 27 UMEÅ
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